Welcome to the Master The Media Jumpstart Program

Think That Publicity Is Only For Celebrities? 


And here’s what else you may not realize:

The success of your business relies on your VISIBILITY.

It doesn’t matter if you’ve got a juicier origin story than Wonder Woman and a product that’s more revolutionary than the smartphone—

if no one’s talking about it, you don’t have a business.

When you focus on getting visibility, everything in your business shifts.


When people read about you in Forbes or O Magazine, you don’t have to work so damn hard to find customers. Leads drop into your lap without you having to desperately chase them.


Who would you pay big money to work with: the life coach who friended you on Facebook and bullied you into a free consultation, or the life coach you saw featured on mindbodygreen and Inc last month?


Hate doing sales calls? Feel like you’re practically begging for the sale and offering way too many discounts and fringe benefits? Media attention = pre-sold customers who don’t need to hear your sales pitch, they’re ready to buy...like, yesterday.


Transitioning from 1:1 client work to group programs? Want to turn your one-man shop into a full-scale agency? All it takes is more visibility.

If you want to get off the struggle bus,

you must get the attention of the media

Landed two Fortune 500 speaking gigs last week. Excited. Honored. I have a new series for Thrive Global called “Now is Your New Next”... Watch for details on my column launch! Hot stuff!



A simple system that helps the little guy get featured on prestigious magazines through a secret back door that is completely ethical... and fast.

I've taken everything I've learned from helping clients and students worldwide get featured in Forbes, Entrepreneur, Fast Company, Mashable, Refinery29 and more through my PR agency, Appleseed Communications, and distilled it down to get you results.

Master The Media flips the script on what every other media training program is teaching.

Instead of spending weeks or months “practicing” and working your way up the ladder with small-time websites and podcasts, you’re going to GO FOR GOLD — starting with major media outlets with millions of views and downloads per month.


You’ll get the behind-the-scenes blueprint for how the magic really happens. Discover WHO to pitch to, WHERE to find their email addresses, and HOW to craft a pitch letter that sells your story hard… and get every template and tool you need to get it done in less time than it takes to drink a $7 designer latte.

The end result: more eyes on your business.

More click-throughs to your website. More potential clients booking those discovery calls. More customers adding themselves to your email list.

More. More. More.

Master the Media

is the only media training on the market that...


… instead of pitching the smaller outlets first.

Most PR training teaches the BOTTOM-UP approach. A little guest blog here. A startup podcast there. Master The Media takes a TOP-DOWN approach, and teaches you how to approach national platforms right away.


If you feel tongue-tied and don’t know what to say, this will save you! Just apply one of these archetypes and you’ve got a story. This helps avoid one of the most common PR pitfalls even the pros fall into: sending boring “announcement-style” pitches that go straight into the spam filter.

Here’s how this comprehensive training breaks down…


PR Basics & The PR Industry

You'll discover exactly how the public relations industry works and how the game is played when it comes to media exposure (and use it to your advantage).

  • Discover the HOW and WHY of positioning yourself as an expert
  • Know what’s timely and newsworthy, so journalists want to publish your story ASAP
  • Essential mindset shifts to make overcome mental blocks and make your pitches convincing
  • Master Plan Blueprint to help you craft your custom media campaign


Find Your Target Customer

Discover who your raving fans are and connect with them on a deep and powerful level to share your true vision and build valuable relationships.

  • The “Empathy-First” approach to PR for attracting your ideal customers
  • A plug ‘n’ play questionnaire for determining your customers pleasure and pain points
  • How to craft a story your customers will click on (because what good is a media feature if your audience did not see it?)


Find Your Talking Points, Media Angles, and the Right Reporter to Champion You

Learn how to quickly identify the juiciest media angles that can get you tons of coverage, help you gain massive exposure, and align your messaging and the vision that truly lies in your heart.

  • Discover my formula for finding email addresses, without paying $3000/month for a media database
  • The mechanics of a successful pitch letter, from subject line to email signature
  • Know how often to follow up and what to put in your follow-up emails
  • Match the right story to the right platform, so your A-list pitch doesn’t fall on the wrong ears
  • Get a list of sample outlets to pitch by topic and category


Crush Your Media Interview

Make a huge positive impact during your interviews plus, find out how your best interviews can provide a platform of exposure for years to come.

  • A step-by-step process for preparing the interview once you’ve got a “yes”
  • How to take control of the interview in the first 15 seconds
  • The “stall” trick you MUST use if you want your interview to win you clients and customers
  • A question-by-question formula that works no matter what you’re asked


Leverage Your Interviews For More Media Requests

Gain more exposure, learn to leverage your time more effectively, and negotiate deals with larger and larger media outlets.

  • How to leverage your media coverage to get the maximum juice out of every feature
  • The ever-evolving pitch letter that grows with each new media opportunity
  • How to use your media coverage to build credibility with Facebook ads while you work on other things
  • Spin a single feature article into a year’s worth of publicity

But, your investment is only...

Need help ordering or have questions?


Imagine how much better entrepreneurship would be if...

➣ Instead of constantly hustling for clients and feeling like each day could be your last in business, you have a waitlist of new leads begging to be added to your empire

➣ You felt easy & confident in front of a crowd and could dominate any interview to the point that listeners are drooling to work with you

➣ You could raise your rates with ZERO pushback from clients and customers, because they know you’re a top-brass pro

➣ Interview opportunities came to you, instead of you having to seek them out all the time

Because of some incredible training through this program (and I'm like, 1/2 through the videos) I have been able to kill it on media interviews lately, score MORE interviews, AND just guest hosted a popular chat that reached over 683K! 

Ashley offers SUCH a great framework for success!! I spent too much time winging this shit.


Master the Media has given me the confidence to not only effectively do my own PR...

...but wow various media outlets with my writing. From identifying my target audience, to writing a pitch letter, to looking great for an interview, I now feel certain that I can and will be successful in my industry. I highly recommend Ashley's Master the Media course. It is a powerful and valuable gem for any entrepreneur at any stage of their journey. Thank you Ashley!


Join Master the Media Jumpstart today

and get...

The full Master the Media Jumpstart Program


  • 5 core modules on how to land your breakout story in a matter of weeks
  • 5 pitch email templates
  • 13 proven story archetypes  
  • Sample list of outlets to pitch 
  • Mindset exercises to overcome limiting beliefs
  • Premier media training to ace your interview
  • Guidance on how to leverage previous media coverage for more

All yours for only:

Need help ordering or have questions?


Hold the phone a sec! 

This program is not for you if:

➣ You think it’s egotistical to try and get media attention. If you’re going to get land major media attention, I need you to really want this—with zero judgment on yourself or anyone else in the program.

➣ You have no idea what you want to be known for or who your target audience is. Master The Media is for entrepreneurs who are clear on their mission and who they want to serve.

➣ You prefer to have someone else do PR for you, and you have the budget for it. Self-explanatory, right? May I suggest a cheaper route? Buy this training and hand if off to your assistant or PR team. It’s better than dropping $70,000, plus now you’ve got an in-house team getting you coverage 365 days a year. Now you start to feel like you hit the big-time.

➣ You flip-flop between ideas and struggle to commit to one thing. I won’t ask you to give up your multiple passion projects, but I DO need you to focus on one business at a time.

➣ You’re looking for a magic bullet, and not prepared to show up and do the work. If you don’t get that bringing the PR magic is literally ALL ABOUT YOU, then this isn’t for you. But on the other hand, if you are prepared to do the work for the next 30 days, I (literally) guarantee you’ll get media attention.

On the other hand, 

this program is a hot match for you if:

➣ You are a go-getter who simply needs a blueprint for results. You will do the work, show up, hustle, and do whatever it takes to get to your end goal. 

➣ Your business solves a real problem. I’m not saying you should have the cure for cancer. But you do need to offer a valid solution to something your ideal customer is suffering with. Again, we’ll hone in that inside the course.

➣ You want to make a bigger contribution in your business. Your business is about more than money—though you’re happy to collect the dosh AND make an impact with your epic product or service.

➣ You have a proven business model, you just need more people to know about it. You already have happy clients and customers who are saying great things about you, but you’d like to have a whole lot more. You want to bypass the slow and steady method to supercharge your results.

➣ You’re a natural action taker, all you need is the action plan. If you’re tired of doing the wrong activities, join the club. Master The Media will leverage your natural inclination to get sh*t done, and show you the path to superfast results.

I'm a few weeks in and… I was quoted in a Hello Giggles feature yesterday! Woop! The feature linked to my latest book (which was my goal of course!)